Academic Roadshow

LexisNexis launched the Academic Roadshow in the Chinese University of Hong Kong (Admiralty Campus) and the Hong Kong University during the first two weeks of school. We created different campaigns specifically for students within the campus to participate and purchase student titles. During our station period in both universities, our approach was to display our student titles and they can come to our booth for gift redemption if they kept their receipts after purchasing our student titles from the bookstores.